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BA 207403 NEAT FEET 2PK CHARACTER BABY SOCKS
These super socks will soon be your little one’s favourites. Crafted from bamboo which has more benefits than you can shake a stick at such as being hypoallergenic, thermo-regulating and other scientific words.
Was £6.95 Now £2.95 (VAT exempt)
BA 207428 NEAT FEET 2 PK CHARACTER SOCKS
These character socks are perfect for bringing a smile to little ones who are just finding their feet. Crafted from bamboo, they’re warm yet cool too and also hypoallergenic making them the perfect choice.
Was £6.95 Now £2.95 (VAT exempt)

BA 208237 2 PACK MUSLIN SQUARES
You can never have too many muslin squares and you’ll be reaching for these ones time and time again. Made from organically-grown cotton, they are as soft as they are durable. With their fun print and easy clean, they’ll be a favourite with babies and parents alike.
Was £14.95 Now £7.45 inc VAT
BA 208351 THE HAT AND SCRATCH MITT SET
Keep them warm with this little hat and mitt set, lined for extra comfort. Made with organic cotton, they’re super soft too. For extra cuteness, why not get them some bibs to match?
Was £12.95 Now £6.45 (VAT exempt)

BA 208540 SONNY COTTON REVERSIBLE HAT
BA 208540 SONNY COTTON REVERSIBLE HAT
Keep your little one out of the sun safely and comfortably with this clever, soft jersey hat that’s been crafted from organic cotton. There's a peaked cap to keep the sun out of little eyes and made the sides and back of the neck longer to protect delicate skin.
£12.95 (VAT exempt)
BA 208542 COTTON REVERSIBLE HAT
BA 208542 COTTON REVERSIBLE HAT
Keep your little one out of the sun safely and comfortably with this clever, soft jersey hat that’s been crafted from organic cotton. There's a peaked cap to keep the sun out of little eyes and made the sides and back of the neck longer to protect delicate skin.
£12.95 (VAT exempt)

BA 207538 ZIP BABYGROW
Featuring an asymmetric zip closure that will save you valuable time at every nappy change, this long-sleeved babygrow is crafted in organically grown cotton and feels exceptionally soft. With integral scratch mitts and fully enclosed feet.
Was £24.95 Now £12.45 (VAT exempt)
BA 207882 RAZAMATAZ PRINTED SLEEPSUIT
This all in one babygrow is crafted from the finest cotton and adorned with a delightful only-at-Joules print. Its super soft feel will have baby feeling nice and snug and its fully enclosed feet will keep those little toes warms! There's integral scratch mitts as well as poppers for easy-on and easy-off.
Was £19.95 Now £7.95 (VAT exempt)

BA 208249 ZIGGY PRINTED SLEEPSUIT
This all-in-one babygrow is crafted from the finest cotton and comes in a pretty hand-drawn print. With fully-enclosed feet and long sleeves, this is a perfect choice for warmth and comfort throughout the autumn and winter months. It also has integral scratch mitts and well-placed poppers for easy-on and easy-off.
Was £19.95 Now £9.95 (VAT exempt)
G 207743 ALLIE SS PEPLUM DRESS
Made to swirl and twirl, this pretty peplum swing dress will be a playful addition to her wardrobe. With plenty of thoughtful details that you won’t find anywhere else and crafted from super soft cotton that won’t lose its colour or shape no matter how many times it visits the washing machine.
Was £29.95 Now £8.95 (VAT exempt)

G 208414 KAYE LONG SLEEVE APPLIQUE DRESS
Made from soft jersey and home to new-season appliques this striped jersey dress is a real winner. A new button fastening makes it easy on and easy off.
Was £29.95 Now from £14.95 (VAT exempt)
G 209792 JUNO TIERED DRESS
This new dress is set to be the star of her spring and summer wardrobe. Easy to wear and with a hotchpotch of stripes, it’s an instant outfit all on its own. Crafted from soft yet hardwearing cotton, when she eventually outgrows it, it’ll be perfect to be passed onto her little sister, cousin or friend.
Was £19.95 Now from £9.95 (VAT exempt)

B 207902 CROFTON PACKAWAY PADDED GILET
This lightweight gilet will be your trusty companion through muddy fields and brisk Sunday walks.  You’ll be snug as a bug all day long and with its packaway pocket you’ll never have to leave it behind.
Was £32.95 Now £10.75 (VAT exempt)
G 207760 CROFT PADDED GILET
This super lightweight, padded gilet packs into its own little bag to make bringing it along, should another layer be needed, a breeze. Perfectly practical and complete with all the colourful little details you’ve come to expect.
Was £32.95 Now £14.95 (VAT exempt)

B 207763 DALE HALF ZIP SWEATSHIRT
Made from soft brushed back fabric, this sweatshirt is as warm and easy-to-wear as any little one could wish for. The half-zip fastening makes it easy to pull on (and take off) and the new prints will make sure it’s in constant wash/wear rotation.
Was £22.95 Now £6.85 (VAT exempt)
B 207908 DALE OVERHEAD SWEATSHIRT
As warm and easy to wear as any little boy on-the-go could wish for. The half zip fastening makes it easy to pull on (and take off) and the stand collar will help keep any breezes at bay.
Was £22.95 Now from £11.45 (VAT exempt)

G 207847 FAIRDALE HALF ZIP SWEAT
For all manner of activities, this sweatshirt is a real box-ticker. The funnel neck will offer a little extra warmth when needed.
Was £22.95 Now £9.95 (VAT exempt)
B 204744 SID JOGGER
These are the most comfy jogging bottoms. Made from soft textured jersey they’re finished with side pockets. Featuring tapered legs and engineered darts to make them more stylish than your average pair.
Was £24.95 Now £9.95 (VAT exempt)

B 207786 BUCANEER JERSEY SHORT
For running wild in style and then relaxing later, these shorts tick all the boxes. Crafted from the comfiest cotton and with little details to remind you that they’re something special.
Was £19.95 Now £7.95 (VAT exempt)
G 206790 AVERLY JERSEY SKIRT
Perfect for those school discos, parties or trips to the seaside, your little one will love wearing this jersey, easy fit skirt. There's pockets so she can store little treasures from her adventures, an elasticated waistband for her comfort and a classic floral print. Something else she is sure to love is the fuller shape which is great for twizzling and twirling!
Was £16.95 Now £4.95 (VAT exempt)

G 208121 SPIN JERSEY DENIM SKIRT
Perfect for swirling and twirling, this skirt gathers into the waist to create a full shape. There's also two front pockets (who said pretty can’t be practical?) and a burst of personality in the form of eye-catching prints.
Was £24.95 Now from £9.95 (VAT exempt)
G 206754 FLUTTER TOP
This Flutter top is one of Joules' favourites. Its frill sleeve detail adds a delicate touch to the top, while the cotton jersey material makes it easy to layer under jumpers or for wearing alone when the sun makes an appearance.
Was £12.95 Now from £4.95 (VAT exempt)

G 207869 HARBOUR LUXE TOP
Crafted from high quality cotton and with a stylish twist you’ll love its comfy feel and embellished design.
Was £18.95 Now £7.95 (VAT exempt)
G 207870 PIXIE SCREENPRINT T-SHIRT
Joules' favourite screen print t-shirt is back in a whole new eye-catching graphic and in hardwearing but super soft cotton. Perfect for any adventure that comes their way.
Was £12.95 Now from £4.95 (VAT exempt)

G 207871 ASTRA APPLIQUE T-SHIRT
Everyone needs a little bit of sparkle in their wardrobe; this t-shirt will do just nicely. Crafted from super soft cotton and adorned with sequins and slogans that are sure to raise a smile.
Was £18.95 Now from £9.45 (VAT exempt)
B 207795 CHOMP APPLIQUE T-SHIRT
Say hello to Joules' most adventurous tee yet. Made from sturdy cotton, it’s just meant for tree climbing and treasure hunting. Interactive artwork only adds to the fun.
Was £20.95 Now £8.95 (VAT exempt)

B 207797 BEN SCREENPRINT T-SHIRT
Crafted from super soft cotton and adorned with a detailed screen-print, this t-shirt will fast-become his favourite.
Was £12.95 Now from £4.95 (VAT exempt)
B 207801 ARCHIE APPLIQUE T-SHIRT
For boys with personality this applique t-shirt is a great choice. Sporting an eccentric applique character to the front, it's a great piece to build an outfit around. Crafted from comfy cotton for sprinting through the Spring months.
Was £18.95 Now from £9.45 (VAT exempt)

B 207803 FREDDIE PRINTED T-SHIRT
Say 'yes' to stylish new t-shirts this season. Crafted from adventure-ready cotton and adorned with fun-loving prints, this timeless style will make sure he’s ready to start the season in style. Wear with shorts, flip flops and a cheeky grin.
Was £16.95 Now £8.45 (VAT exempt)
B 207892 BEN SCREENPRINT T-SHIRT
Crafted from super soft cotton and adorned with a detailed screen-print, this t-shirt will fast-become his favourite.
Was £12.95 Now from £4.95 (VAT exempt)

B 209815 ACTION - SCREENPRINT T-SHIRT
Crafted from super soft cotton and adorned with a detailed screen-print, this t-shirt will fast-become an outfit staple.
Was £16.95 Now £7.95 (VAT exempt)
B 209824 RAYMOND - GLOW IN THE DARK T-SHIRT
Close the curtains and turn the lights off. This t-shirt is glow in the dark! Featuring a cool graphic and crafted from soft yet sturdy cotton - this long sleeve jersey t-shirt is destined for the top.
Was £16.95 Now £5.65 (VAT exempt)

B 209827 FINLAY TOP
Possibly the smallest and most stylish jersey top we’ve ever designed. Featuring a fun new screen print and constructed from super soft cotton, this is one you won’t want him to grow out of.
Was £16.95 Now £7.50 (VAT exempt)
G 205713 EMILIA JERSEY LEGGING
Cover up with these soft stretchy leggings and make running around, adventure seeking altogether more comfortable.
Was £9.95 Now £5.95 (VAT exempt)

G 208102 EMILIA JERSEY LEGGING
Cover up with these soft stretchy leggings and make running around, adventure seeking altogether more
Was £9.95 Now £5.95 (VAT exempt)
G 208104 DEEDEE PRINTED LEGGING
Great for adding warmth and a pop of colour to her look, not to mention making any outfit tree climbing and scrambling proof.
Was £12.95 Now from £6.45 (VAT exempt)