LITTLE LAYLA DRESS
Get ready to hop into springtime adventures with the brand-new Little Layla Dress. Featuring fab Breton stripe designs and fun appliqué characters, this short-sleeved baby and toddler dress has a sweet gathered empire seam and popper fastenings on the back to help make dressing times wriggle-free. Plus, it's been crafted from 100% organic cotton to ensure it's super-soft and snuggly against the skin.
TALLIE DRESS
Ensure their warm weather adventures are super-cosy with the brand-new and relaxed-fit Tallie Dress. It's crafted from 100% organic cotton, making it wonderfully soft, cosy, breathable and with no nasty chemicals. The gathered waist makes this baby and toddler dress an easy-to-wear style, and the fixed roll-ups on the short sleeves create a casual look.
From the Recycle Me collection, this dress has been designed to be circular and is certified by the Circular Textiles Foundation as fully recyclable. So once it can no longer be worn, passed on, handed down or patched up, scan the QR code on its care label to learn how it can be recycled and save Earth's precious resources!
Zest Friends Dress
Zest friends or best friends?! This fruity themed, fun dress really captures the feeling of sharing the summer with your closest pals, reminding us of some great childhood memories. Made in a soft organic cotton jersey with gathers at the sleeves and chest, this colourful number ticks all the boxes for style and comfort.
FLYING UNICORN COLOUR CHANGING RAINCOAT
Just when you thought a unicorn couldn't get any more mythical, along comes this unicorn raincoat.
With colour-changing unicorns which turn golden in the rain, this is a truly magical jacket.
FLYING UNICORN HOODIE
Get ready to channel your inner unicorn with this bright, fun and amazing unicorn hoodie.
The flying unicorn character sits on the hood, with 3D horn and super soft rainbow mane, perfect for unicorn fans!
BATMAN DIVE BALL
This Batman Dive Ball is great for building confidence in the water, dive to retrieve it from the bottom of the pool. This is an ideal game for children and adults to play together - you can race to see who can grab them first.
BELAMBIE ACTION GIRLS
Little ones will love to swim in this Bellambie Actionback. This swimsuit offers fantastic freedom of movement and makes flying through the water a breeze. Made from super soft, quick drying and chlorine resistant Elastomax™ fabric, lasting up to 120 hours of pool swimming.
COTTESLOE SPORTSBACK GIRLS
Dive into the fun lane with the Junior Girls Cottesloe Sportsback in black. This swimsuit features an open back and crossover straps to allow for excellent flexibility and freedom of movement in the back and shoulders, making this swimsuit ideal for regular and competitive swimmers as well as swimming lessons. Made from 100% chlorine proof Aqualast™ fabric with a lifetime guarantee, which is durable, resistant to snagging and offers excellent shape retention.
JUNIOR LATEX CAP
The original allrounder cap, The latex swimming cap should be in every swimmers bag, just in case of emergencies. Assorted colours available, please note we cannot guarantee the colour that you will receive.
KERRAWA STRIKEBACK GIRLS
This Kerrawa Strikeback swimsuit provides fantastic flexibility and medium width straps offer a close fit for reduced drag. Our Ecolast™ fabric is not only environmentally friendly and sustainable, but it has also proven to last up to 15 times longer than generic swimwear fabrics.
LITTLE RIPPER GOGGLES
Jump in and make a splash with Zoggs’ Ripper Junior swimming goggle. The high quality split yoke strap provides fantastic support and comfort for your child, and the slide adjust mechanism makes adjusting the goggle an absolute breeze. This goggle also features pink tinted lenses which offer good protection against the sun and bright indoor light, perfect for gliding round the indoor pool. They’ve even thrown in UV protection and anti-fog, so nothing can prevent them from having a fantastic swim.
PHANTOM JUNIOR MASK
Designed for children aged 6-14 years-old, Zoggs Phantom Junior Mask is ideal for holidays and swimming lessons alike. They can enjoy superb vision with large lenses offering CLT™ Curved Lens Technology for 180° peripheral vision, UV protection and anti-fog for exceptional moisture control. The larger mask frame is made from hypo-allergenic Soft-Seal™ which moulds to the contours of the face for a 'second skin' style fit. This is combined with a handy quick adjust strap mechanism making it even easier for them to achieve that perfect fit without assistance.
PHANTOM KIDS MASK
Phantom Kids Mask is a classic swimming mask for kids, aimed at children aged 2-8 years. With 180 degree peripheral vision, maximum UV protection and anti-fog these goggles are great for young swimmers. The Phantom Kids Mask also features our hypo-allergenic Soft-Seal™ frame which moulds to the contours of the face giving a superb customised fit whilst retaining softness to give a 'second skin' style comfort.
RIPPER JUNIOR GOGGLES
The Ripper Junior Goggles are perfect for juniors learning to swim! These goggles have an adjustable nose bridge and silicone head strap, along with tinted lenses with maximum UV protection and anti-fog, making them perfect for swimming lessons as well as indoor and outdoor swimming!
RIPPER JUNIOR GOGGLES
These Ripper Junior Goggles are perfect for juniors learning to swim! These goggles have an adjustable nose bridge and silicone head strap, along with tinted lenses with maximum UV protection and anti-fog, making them perfect for swimming lessons as well as indoor and outdoor swimming!
SUPERMAN DIVE BALL
This Superman Dive Ball is great for building confidence in the water, dive to retrieve it from the bottom of the pool. This is an ideal game for children and adults to play together - you can race to see who can grab them first.
WONDER WOMAN DIVE BALL
This Wonder Woman Dive Ball is great for building confidence in the water, dive to retrieve it from the bottom of the pool. This is an ideal game for children and adults to play together - you can race to see who can grab them first.
ZOGGY MINI KICKBOARD
Swim with Zoggy and his friends with this Mini Kickboard. Designed for training, built to improve kick technique and perfect for children as they learn to swim and work on different techniques. Suitable for children aged 3-12 years. The kickboard can be used as part of a game as well as building skills. To make a game out of the kickboard you can place Zoggy Soakers in the water and encourage children to swim over to them and swim back with them balancing on the kickboard.
Adventure Applique Top
Frugi have created the perfect companion for your little one's playtimes with this long-sleeved Adventure Appliqué Top. Ideal on cooler days, the organic cotton of this top for babies and toddlers ensures that it's warm, cosy and has no nasty chemicals. Plus, on sizes up to 4 years, there are popper fastenings on the shoulder for fuss-free dressing.
Soft, warm and kind to delicate skin
Long-sleeved
Sizes 0 to 4 years: Popper fastenings on the shoulder for easy dressing
PLEASE NOTE: The back of this top is plain
GOTS Organic
Certified by Soil Association Certification
BOBSTER WRAPAROUND T-SHIRT
The fun and colourful Frugi character appliqué on this Bobster Wraparound T-shirt goes around from the front to the back to bring a smile to your little one's face! It's crafted from 100% organic cotton, making it amazingly soft and gentle against delicate skin, with no nasty chemicals. Plus, there's an envelope neckline so that it can be easily pulled down the body instead of over the head - perfect for mucky pups!
Easy Breezy Tunic Yellow
Life's a doddle in this easy breezy tunic! With a deep frill hem, pretty daisy detailing and short sleeves, this top has a gorgeous fit and feel. Made with a breathable yellow slub fabric, it is perfect for fun and games and can be worn with so much.
Flutterby T-shirt Pink
You can be anything you imagine in this flutterby t-shirt. Made with a beautiful frill insert on the sleeves, in a pretty pink and cream yarn dyed stripe fabric. This versatile style made in a lovely organic cotton with a little bit of stretch, pairs wonderfully with leggings and more.
Fun Fair T-shirt
Experience all the fun of the fair with this fab t-shirt! It will have your little one looking the part for all sorts of lovely daytime adventures this season.
LIA APPLIQUE TOP
Make dressing your little one in the morning a dream! This short-sleeved Lia Appliqué Top has clever, stretchy elastic in the back of the neckband. And to ensure they're wonderfully cosy throughout any adventure, this short-sleeved t-shirt for babies and toddlers is crafted from snuggly soft organic cotton, with no nasty chemicals.
Rainbow T-shirt
Count on this rainbow t-shirt to solve any what-shall-I-wear-today conundrums?! In a gorgeous rainbow yarn dyed stripe, this tee adds a pop of colour under pinafores, dungarees, and cardis, and also looks great on its own. The stretchy rib fabric offers a slimmer fit with plenty of ‘give’ as we know comfort is key.
Dandy Daisy Leggings
Featuring sweet daisy trims on the sides, you can't get more classic Kite than this versatile choice. In a gorgeous spearmint with a 7/8 mid-calf length, these dandy daisy leggings are a must-have for this season. Made from hard-wearing organic cotton jersey with a little bit of stretch for extra comfort and a fabulous fit.
Julie Jegging
Perfect for your little one's adventures, these super soft, comfy and stretchy Julie Jeggings are ready and raring to go! In a classic Mid Wash Denim with colourful stars embroidered on the side, these jeggings are a wardrobe essential.
Elasticated waistband for a fab fit
Mock fly and pockets on the front
Two patch pockets on the back
Belt loops
Sizes 1 to 2 years: Cut 4 Cloth
PLEASE NOTE: All Frugi's denim styles are garment washed, this means that there may be slight variations in colour across the product, as they are washed in small batches
GOTS Organic
Certified by Soil Association Certification
SAMMIE SHORTS
Amazingly soft and breathable, these brand-new Sammie Shorts are crafted from organic cotton making them ideal for your kid's warm-weather adventures! The stretchy elasticated rib waistband has an adjustable cotton drawcord to help keep them comfy when exploring the great outdoors.
Zest Friends Pedal Pushers
Bursting with summer vibes, the zest friends pedal pushers are perfect for beach days and more. In a flattering over-the-knee fit, these leggings are designed to last and go perfectly with so many of our tops this season. Made from a hard-wearing organic cotton jersey with a little bit of stretch for extra comfort and a fabulous fit.
LUNA FIRST - PERIOD BIKINI BRIEF
These Teens First Period Bikini briefs are specifically designed to fit tweens and teens, made in junior sizes for younger growing bodies. FIRST by Love Luna period briefs have 4 layers of absorbency and protection to guard against life's annoying and sometimes embarrassing situations.
Feel confident, feel secure with... Love Luna,FIRST for youFIRST for the planet.
Know your flow: Absorbs 10-15ml (2-3 regular tampons) & can be worn on its own or as a backup. Only you know your flow.
LUNA FIRST - PERIOD BOYLEG BRIEF
Getting used to periods can be a pain, but dealing with them doesn’t have to be.These FIRST Period Boyleg briefs are specifically designed to fit tweens and teens, made in sizes for younger growing bodies. The boyleg brief is slightly wider at the leg, adding a little extra coverage on the body and a super comfortable fit, all day (or night) long.As well as keeping the planet safe from pesky disposables, we like to keep you safe too! That’s why these Love Luna Period products are PFAS free.
Know your flow: Love Luna FIRST for teens and tweens have 4 clever layers to lock everything away and keep you dry, comfy and confident. These FIRST briefs are designed for medium flow coverage and can absorb 10-15ml (2-3 regular tampons). Wear them on their own or as a backup - once you know your flow.
LUNA FIRST - PERIOD SHORTIE BRIEF
These Teens First Period Shortie briefs are specifically designed to fit tweens and teens, made in junior sizes for younger growing bodies. FIRST by Love Luna period briefs have 4 layers of absorbency and protection to guard against life's annoying and sometimes embarrassing situations.Feel confident, feel secure with... Love Luna,FIRST for youFIRST for the planet
Know your flow: Absorbs 10-15ml (2-3 regular tampons) & can be worn on its own or as a backup. Only you know your flow.